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Revolutionising the Role of Distributors in the Industry

Published: 14 June 2023

In today's competitive business landscape, retaining customers and maintaining healthy profit margins can be a significant challenge, especially for resellers. As someone who once operated as a reseller, I understand the frustrations associated with traditional distribution models. That's precisely why DSM Distribution has adopted a fresh approach when it comes to dealing with our reseller customers. Since we established in 2009, our primary objective has been to optimise our purchasing strategies to pass on substantial savings to our customers, enabling them to enhance their profitability.

What sets us apart is our independence. While we stock leading IT brands such as HP, IBM, Lenovo, and Cisco, we source products globally, ensuring that our pricing remains consistently competitive. Additionally, we specialise in procuring end-of-life, obsolete, and hard-to-find parts. By combining these sourcing capabilities with timely deliveries and SLA’s, we provide an exceptional customer experience. Our highly experienced staff understands the unique business needs of resellers, ranging from local two-person enterprises to renowned national companies in Ireland.

Moreover, we have a dedicated team of qualified technical specialists who collaborate closely with our customers to ensure ultimate satisfaction for end users. Rather than functioning solely as a traditional warehouse wholesaler, our goal is to establish distributor partnerships. Oftentimes, resellers require additional technical expertise or guidance to configure systems for their customers. This has become increasingly crucial as our main focus lies in mid-range hardware, including servers, storage area networks (SANs) and other infrastructure components. We engage in consultations with resellers, working together to develop solutions that instil confidence in their sales and implementation processes while guaranteeing customer satisfaction. Ultimately, our aim is to safeguard their professional reputation and profitability.

One common complaint among smaller resellers regarding traditional distributors in Ireland and the UK is the overly strict and inflexible business terms, often leading to a lack of credit accounts for small firms. At DSM Distribution, we strive to work closely with our resellers, considering the overall value proposition, the end customer's requirements, and the necessary steps to seal the deal.

With over 500+ resellers currently on board, our customer base continues to grow steadily. This suggests that our unique approach to distribution is yielding positive results and resonating well with our customers.

photo of cyclone warehouse