As Founder & MD, Macdara oversees all operations of DSM Distribution. He holds overall responsibility for the development, growth and direction of DSM with a focus on the sales & marketing function and new channel and vendor relationships.
After graduation from UCD with a Bachelor of Business & Legal Studies (BBLS) Degree, Macdara held high level sales roles in FMCG (Masterfoods) & Dell Computers before co-founding successful IBM reseller, Parity Networks in 2002. Due to the frustrating experiences garnered with the “status quo” IT Distributors in Ireland he established & nurtured a global network of trusted suppliers which led him to establishing DSM Distribution in 2010. His goal was to better serve the needs of the VAR channel in Ireland by addressing their key criteria for buying IT products & services - Price, availability & credit!
Macdara’s core focus is helping customers sell more and maximise their margins while improving their overall buying experience. DSM enable vendors to access the Irish VAR / Integrator market through strategic sales & marketing activities.