Call us Ireland: 01 901 7440
Call us UK: 015 4460 0013

Who we are and what we do

DSM Distribution (previously known as Direct Distribution) was established in 2009 and between them its principals (Macdara Wrynne & David Jones) have over 40 years of experience within the IT industry -- this spans time spent working with both Resellers and VARs prior to the establishment of DSM.


From its inception the company has focused successfully on fully understanding the needs of the ever changing and evolving challenges within the IT channel -- from Delivery and installation requirements, pre and post sales support requirements, assistance with configuration tools, prompt and accurate quotations, assistance with marketing planning, competitive Pricing and appropriate Credit facilities to ensure that a smooth business transaction can take place.


DSM's relationships with its Vendors and Suppliers has been key to its success and continues to be at the forefront of the companies activity -- product knowledge, ability to size and design configurations in house, willingness to stock locally, ability to track down and source EOL and "difficult to find" products have all added to DSM's reputation as a "Distributor of choice" within the Irish IT marketplace.


With the ever changing IT technology landscape,  DSM is constantly scanning the market place seeking new products and vendors to to bolster our portfolio. be that either new "disruptive" technology or a simple "value" proposition -- we are confident in our ability to both successfully launch and "evangalise" products and solutions while positioning them within our customers range of solutions thereby ensuring that our customers will have useful competitive advantages


DSM's company mission has remained constant -- To provide our customers with products and services that their business requires -- delivered on time, complete and at a competitive price point -- all backed up by a Service level commitment.

The 3 basic pillars remain:


 Locally held Stock facilitates prompt delivery

Project Management capability to assist with large BOM's


We hold an extensive range of our Vendors products in stock locally -- and in addition our logistical capabilities allow for prompt "overnight" guaranteed deliveries from the EU should the need arise.

We have the facilities to configure products, consolidate orders for roll outs locally in Dublin.


Local decisions made promptly.

If the "Deal" is sound we will do our utmost to support it.



Year Started





Years Experience





Years in the Industry













Why DSM Distribution

As a Locally based, Irish owned Distributor we offer

- A reliable service along with competitive pricing

- Prompt turnaround on all quotes

- An excellent and flexible delivery service

- Pre and post sales and technical advice

- Extensive credit facilities

- Marketing support and advice

- Consolidation of orders when required

- Absolute commitment to the Channel

- Vendor backed training.